The Neoclassical pieces featured in the “Apeshit” visuals appear for a potent purpose. Rest assured, nothing The Carters do is by accident. When you dig deeper into how Bey and JAY incorporated the Louvre’s famed work in “Apeshit,” there is plenty of powerful symbolism to unpack. On sight, filming a video in such a famous venue is the ultimate flex-which one of your faves not named JAY-Z or Beyoncé could ever pull this off? The museum is home to some of the world's most famous works of art, including the Mona Lisa and Virgin and Child with St Anne. How did the “Apeshit” video end up getting shot in the Louvre, though? A spokesperson for The Louvre told Vulture that The Carters presented a concept that “showed a real attachment to the museum and its beloved artworks” in May of 2018.Įven if you aren’t an art historian, you’ve probably heard of the Louvre It’s the largest art museum in the world, bringing in over 8.1 million visitors in 2017 alone. JAY and Bey’s appreciation for art-evidenced by the pair dropping $4.5 million on a Basquiat piece ( Mecca, 1982) back in 2013-has even rubbed off on their daughter, Blue Ivy, who purchased a piece by Tiffanie Anderson for nearly $20,000. Holy Grail single “Picasso Baby,” a song about his growing love for art, into a performance art piece alongside Serbian performance artist Marina Abramović. While the Louvre's guided tour, in French only for now, sticks to describing in detail each artwork featured in the video, the gallery above provides some clues as to their symbolism.Hov even turned his Magna Carta. Marie-Guillemine Benoist's Portrait of a Negress is one of the rare works depicting a woman with dark skin, and is just one of the symbolic works celebrated in the "Apes**t" video clip. It is rather filled with artworks associated with Napoleonic conquests, as well as numerous colonial acquisitions in its Egyptian gallery. Black dancers take over the space of the prestigious French museum, which, like all Western art museums, has little space dedicated to non-white artists. In the clip, a woman works on her friend's Afro in front of the Mona Lisa, as if they were in their own living room. However, the power couple's swagger is not the only aspect that's glorified in the video they also use their fame to empower and celebrate African-American identity. Jay-Z and Beyoncé adding color and movement to the Louvre's Classicism Image: SME, UMG (im Auftrag von Parkwood Entertainment/Roc Nation) Reservoir Media / - Beyoncé The Carters are reportedly worth more than $1 billion, according to CNN. The video is a definite celebration of the couple's own power, with Beyoncé singing "I can't believe we made it," while she and Jay-Z pose as icons of pop culture in front of some of the world's most famous classical works of art. Now the Louvre museum, where the video was shot, features a new tour of the 17 paintings and sculptures seen in the six-minute clip, from the monumental white Greek marble Nike of Samothrace to Marie Benoist's Portrait of a Negress. Beyoncé and Jay-Z's video for the song "Apes**t," from the Carters' surprise joint album Everything is Love, has been watched over 57 million times on Youtube since its release in June.
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